Welcome to the WBF Finland 2025 – with the World Championships in Creative Make-Up!
On October 19, 2025, Helsinki will host a spectacular showdown of artistry and imagination as the World Bodypainting Festival's Creative Make-Up World Championship takes centre stage. Along the thrilling world champion category, we provide also the Nordic Awards in various bodypainting and facepainting categories from October 18–19 within the beauty fair I Love Me, Northern Europe’s largest beauty, fashion, wellness & health expo, held at the Helsinki Expo and Convention Centre.
I Love Me is more than a trade show— it’s a vibrant celebration of self-care, personal style, and wellness.
Set against this dynamic backdrop, the Creative Make‑Up World Championship transforms the fair into an electrifying artistic arena. Talented make‑up artists from around the globe will compete live, showcasing their techniques, striking designs, and bold expressions of creativity. The audience can watch every brushstroke and detail as the artists create for the world title.
Join us at Messukeskus Fair Grounds to experience the fusion of beauty, wellness, and world-class creative craftsmanship at the WBF Finland 2025!
/ World Award in Creative Make-Up & Nordic Awards in various categories
18 & 19 October 2025
Come and be part of an exciting event, showcasing your creativity in your favourite categories.
Over two days of competitions, participants can take part in the Nordic Awards for Fashion Editorial Make-up and Bodypainting Open on October 18th. The next day, October 19th, the competition continues with the World Award: Creative Make-up, where World Champion title is given, and the Nordic Award: Facepainting - bringing bold ideas and detailed designs to the spotlight.
Take part, show your vision, and let every detail speak for itself—this is your moment to stand out!
Program
October 18th
08:00 - Registration and welcoming
11:00 - 12:00 Nordic Award: Fashion Editorial Make-up
09:00 - 14:00 Nordic Award: Bodypainting Open
12:00 - 14:00 Jury & Photoshooting Fashion Editorial Make-up
14:00 - 16:00 Jury & Photoshooting Bodypainting Open
16:30 - 18:00 Presentation & Awarding Nordic Awards
October 19th
08:00 - Registration and welcome on the trade show's contest area.
09:00 - 12:00 Nordic Award: Facepainting
12:00 - 14:00 Jury & Photoshooting Facepainting
13:00 - 15:00 World Award: Creative Make-up
15:00 - 17:00 Jury & Photoshooting Creative Make-up
17:00 - 18:00 Presentation & Awarding World Championship and Nordic Award
Photo: Daniel Janesch
Want to be a model for makeup or bodypainting?
This is your chance to take part in an international creative experience! If you'd like to be a model for one of the talented artists, make sure to register as soon as possible.
All participants are responsible for their own travel and accommodation costs, but we’ve arranged special hotel discounts close to the exhibition center to make your stay easier.
We’re excited to welcome new faces and reconnect with those who’ve been part of the community for years. Let’s come together in this new location to create unforgettable moments, share inspiration, and celebrate creativity at its best!
Photo: christian-anders Artist: josep-lopez-marti
1 Place World Award Trophy + € 1.000 in cash + Product Prize
2 Place World Award Trophy + € 700 in cash + Product Prize
3 Place World Award Trophy + € 300 in cash + Product Prize
Nordic Awards Prizes will be announced soon.....
Artist Information & Guidelines 2025
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/ Host City
Helsinki, FINLAND
Welcome
to your
happy
place.
Discover Helsinki
Helsinki is a vibrant city where quirky urban life meets peaceful nature. Explore design-forward neighbourhoods, savour local Nordic cuisine, and recharge amid the tranquil beauty of the surrounding archipelago. From iconic landmarks to hidden gems, the Finnish capital offers an unforgettable blend of creativity, culture, and calm — the perfect destination for curious travellers and nature lovers alike.
/ Festival Location
Convention center "Messukeskus"
Address:
Messukeskus, PL 21,
Messuaukio 1,
00521 Helsinki
FINLAND
